Open listing

A non-exclusive agreement where the seller can list with several agents at once. Only the agent who actually brings the buyer gets paid.

Listing & marketing · Updated September 2026

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Part 1 of 4

Why a seller cares

An open listing lets you list with several agents and pay only the one who brings the buyer. Few agents will market a home they might not be paid on, so it rarely gets the MLS exposure a real listing does.

Part 2 of 4

A simple example

You give three agents an open listing. One brings a buyer and earns the fee; the other two did little more than tell a few clients.

Open listing: a simple example
What happensWho is paid
Agent A brings the buyerAgent A only
You find the buyer yourselfNobody
Nobody markets it muchThe usual result; there is no reason to spend on a listing you may not be paid for

An open listing costs nothing until it sells, and it is marketed accordingly.

Part 3 of 4

What people get wrong

That more agents means more exposure. Without an exclusive, each one has little reason to invest.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

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