Coming soon

A listing status showing a home will hit the market soon but isn't taking showings yet. It builds interest before the official launch.

Listing & marketing · Updated September 2026

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Part 1 of 4

Why a seller cares

Coming soon builds interest for a week or two before showings open, without starting the days-on-market clock in most MLSs. It works when the photos and the prep are finished; it is a promise, and buyers remember an unkept one.

Part 2 of 4

A simple example

Your agent posts the listing as coming soon on Monday with the finished photos. Showings open Friday, and six are booked before the door opens.

Coming soon: a simple example
What happensWhat coming soon does
Buyers save the listing all weekInterest banked before the first showing
An agent asks for an early showingUsually declined; the rules are strict about it
The prep is not done by FridayA launch that disappoints the people who waited

Coming soon buys a week of attention. It only pays if the launch is ready.

Part 3 of 4

What people get wrong

That coming soon means offers can come in. In most markets no showings means no offers until the listing goes active.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

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