Asking price

What the seller is asking for the home. Same idea as list price. Buyers can offer above, at, or below it.

Listing & marketing · Updated September 2026

In a room, this word explains itself where it appears.

Every term like this one lights up in the step you're on.

Free to set up. No credit card.

Part 1 of 4

Why a seller cares

The asking price is the number every buyer sees first and measures their offer against. It is a starting point, and the gap between it and what buyers offer is the market telling you something.

Part 2 of 4

A simple example

You ask $309,900 for the home. Two weeks in you have had three showings and one written offer, at $295,000.

Asking price: a simple example
What comes backWhat it tends to mean
Offers near the ask in the first weekThe price is close to where the market sees it
Showings but no offersBuyers like the photos and not the price
No showings at allThe price is outside the bracket buyers are searching in

The asking price is a question. Showings and offers are the answer.

Part 3 of 4

What people get wrong

That the asking price is a floor. It is an invitation, and buyers can and do offer under it.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

Was this clear?

One piece of your sale. Here is where all the pieces live.

In your room, this word explains itself where it appears.

Keighbor keeps your whole home sale in one place and defines every term like this one right where you meet it, in the step you're on. Free to set up, with or without an agent.

Set up my roomFree to start. No credit card.